Tue Oct 24 09:09:07 EDT 2017 Slept from eleven to seven. Woke briefly around three. High of fifty-four. Rain. Work: - Extend wifi hours Done. - Verify with Kristen that the RentPayment integration is good Done. - Review invoices Done. - Reach out to Alltronics about fiber Done. Twenty-minute walk at lunch. A rainy day, although it didn't rain on me. The sun even came out for a couple of minutes. With the rain and lower temperatures yesterday and today, it feels like fall has really started. The new risk manager, Shay, started today. She seems nice. Home: - Work on Go net notes Done. https://www.newyorker.com/culture/cultural-comment/the-uncanny-resurrection-of-dungeons-and-dragons http://site.pelgranepress.com/index.php/fearful-symmetries-excerpt/ http://site.pelgranepress.com/index.php/tag/fearful-symmetries/ https://stripe.com/atlas/guides/starting-sales > Entrepreneurs have to actively recruit their own few first customers. This is hard, important work, because the first few customers will help you refine your product, begin understanding how to position it in the market, and provide important social proof for your company. You have advantages most sales reps lack: the ring of authenticity, commanding understanding of the problem domain, and the ability to make changes to the product to close early deals almost in real time. You likely won’t be able to sustain your business with only ten customers, but by the time you have ten happy customers, it isn’t a fluke anymore. You’ll start to hear recurring themes about their needs. You’ll have nascent but real goodwill to turn into references and referrals. You’ll be able to point to potential employees and investors “This isn’t a pipe dream anymore; every software company with ten paying customers gets to a hundred and every company with a hundred gets to a thousand. We just have to execute on this; do you want to come along for the ride?” Breakfast: cafe latte, sausage and egg sandwich Lunch: falafel sandwich Dinner: chicken parm sandwich, fries